Typographic logos focus on your business name instead of on icons and other design elements. The name is easy to absorb and therefore easily recognizable.
People tend to memorize logos that are simple and easy to grasp after having seen them only a couple of times. A type-based logo is the best choice if you want something memorable.
Fonts say a lot about your brand. They trigger emotion. Don’t think a typographic logo can’t transport your brand message or communicate your values. A well-picked font reflects your brand even in a simple typographic logo.
The best logos are timeless. Even if type-based logos are the hype right now, there hasn’t ever been a time when wordmarks weren’t used for logo design. If you decide on a typographic logo, you’re planning for the future.
Possibilities are endless with this kind of logo design. You can easily switch the logo to black & white if needed. They can be reproduced in any kind of medium (print + web). They are scalable which means high-quality output and even readable if reproduced very teeny-tiny.