Do a quick Google search of the “Best Time to Post on Instagram.” You’ll get 1,000s of results and not many answers. Research used to show that you could post virtually anytime to get a higher amount of likes and interaction. Wrong. But there is a best time to post to Instagram and it usually has to do with where you live and WHO your followers are.
But there’s more to it than that. And this post is going to break it down.
Why should we post to Instagram at the optimal time?
When we post at the right time, more people will see your post. Basically, one of the ways to master the Instagram Algorithm is to post when more of your followers are actually online. When you do this, they will actually see your posts, interact with them, and then Instagram will continue sharing your posts to a wider audience. Meaning, post at the right time and gain more likes and interaction.
I’m going to use myself as an example. If I post something at 1:00 am on a Friday night, there’s a good chance it’s not going to be seen as much as a post at 6:00 pm the same day, no matter the picture. My followers are probably asleep or out having fun and not looking at Instagram.
The Best Times to Post on Instagram :
First, these times are central time zone. They might differ slightly for you. Remember, this is UNIVERSALLY speaking.
Right now, (and this post was updated May 2019) the best time to post to Instagram is from 8:00 am – 9:00 am on Mondays. Times to avoid are between 3:00 pm – 4:00 pm during the week.
People are awake, maybe drinking their morning coffee. They aren’t commuting to work or answering their first emails of the day.
11:00 am – 2:00 pm
I know this is a wide range but think of this around lunch time. People take a break to eat, and check social media.
6:30 – 9:00 pm
Again, they are home from work, able to scroll through their phones.
The best day to post is Monday according to Huffington post. This is a day that has the best instagram engagement- meaning more likes and comments all around.
Another active day? Thursday, thanks to #tbt.
Saturday at 7:00 pm. This is when people are out and about and might check their phone. Another time is 11:00 pm. It seems late, but you’ll also have less competition of others posting photos.
Sunday at 5:00 pm. This might because lazy Sunday is finally settling in, you’re no longer day drinking, but thinking about tomorrow’s activities and checking your feed.