Creating a logo is more than creating a visual brand identification of a company. And it’s far from the company’s name arranged in a rectangular box. Clever entrepreneurs and designers never separate the visual aspect from the substantial one. A logo is often the first impression of the company, and it alone can affect the customer’s perception of the brand.
A well-designed logo is a unique combination of business and art which is extremely difficult to achieve. Typography in logos if utilized wisely can bring the desired balance between the two. Typographic logos seem to be the simplest logo designs and the least creative. However, they are not. Professional and creative approaches can make your brand not only memorable but also trusted and loved.