A well-designed typography logo is a unique combination of business and art which is extremely difficult to achieve. Typography in logos if utilized wisely can bring the desired balance between the two. Typographic logos seem to be the simplest minimalist logo designs and the least creative. However, they are not. Professional and creative approaches can make your brand not only memorable but also trusted and loved.
Secondly, the typographic logo will impact the brand name of your company. So make sure the name is self-explanatory enough not to confuse your potential customers.