A custom business email address is an email address based on your domain name. It’s the second most important thing for the online presence of any business, after the website. Though you can always use a free and generic email address for your business, a custom address looks more professional and increases customer trust.
Here is an example.
Suppose the contact email of a business with the domain businessname.com is [email protected]. Though there is nothing wrong with this email, it doesn’t look professional and trustworthy because anyone can create such an email address for free.
On the other hand, if the email address is a custom one, like [email protected], it definitely looks more professional. Moreover, customers can be sure that this email is associated with the related website.
Even if you are a small business, you should never ignore having a custom business email address. There are lots of benefits of having one, and it doesn’t cost that much at all. Besides, the benefits definitely outweigh the price you need to pay.
In this article, we’ll explain the ten benefits of having a custom business email address.
Custom email address makes your business appear professional
Imagine getting your purchase receipt from an @yahoo.com email address. What impression will it give you about the online store which sent you that email?
The primary reason for having a custom email address is to make your business look more professional in online communications. You don’t even need to be an online store. Even regular websites need to send many emails to potential customers and visitors to send information, newsletters, or standard replies.
No matter how small your business is, people have come to expect companies to have custom emails. Of course, you can keep using generic emails to contact your customers, but that certainly looks a lot less professional.
It improves the trustworthiness of your business
Generic email addresses create a huge risk for your business because anyone can open a similar-looking generic email that your business has and use it to deceive your customers. For example, suppose you send emails to your subscribers using [email protected] Anyone with malicious intents can open a similar looking email and pretend to be you.
When you have a custom email, it’s tied to your domain name. No one can have a @yourbusinessname.com email except you. This means your customers can trust these emails easily, and you can also be sure that no one else will be able to copy your email addresses.
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It makes it very easy to manage multiple email channels
A typical business usually has separate email addresses for sales, support, marketing etc. Having a custom email makes it very easy to create and manage email addresses like [email protected], [email protected], and so on. Separating emails like this has become a common practice, and customers can easily recognise these email addresses.
Though you can also create these emails using a generic email service, managing these will be significantly difficult. Plus, like mentioned before, customers will hardly trust important emails coming from a generic address instead of a professional one.
You will have better control over your email addresses
When an employee leaves your business, you will have no control over their personal email addresses. But if you use business emails for all your employees, you can easily retain and transfer all data from their email. This is crucial for any business because an employee will often have access to sensitive data and contacts through their email.
It helps in your marketing effort
Custom emails are extremely important when it comes to marketing. First of all, you can’t expect to communicate with other businesses or marketing channels using a generic free email address and get a good impression.
Marketing emails must come from your domain email. In fact, many people won’t even think your email is worth considering if you are sending it from addresses like @gmail.com. Most marketers are usually overloaded with emails every day. If you don’t have a custom email to start with, you are already way behind your competitors.
You can provide unique email addresses to your employees
While running a business, you will often need your employees to handle a lot of communications. Providing each of your employees a unique email address tied to your domain name makes it very easy to let them use the email address independently while you have the overall control.
Plus, custom email addresses also help the receivers be sure that the email is coming from one of your employees. Letting employees use their personal email addresses in company communication possesses a lot of risks.
Custom email addresses provide better security
Letting employees use their generic personal emails for company purposes poses a serious risk to your business. Even if your employees have the best intentions, it’s common for personal email accounts to get hacked. This can not only compromise important business information but also cause serious disruptions in your ongoing communications.
When you provide custom email addresses, your employees are supposed to use them only in the office. This reduces the risk and chance of exposure. Also, with you in control, you can always monitor or close an email address if you suspect any security risk.
You can reduce the chance of being marked as spams
Using a free generic email address to reach out to your customers has another downside. Your email may be marked as spam, and this can happen even if you are sending legit emails. Imagine sending an invoice and getting no reply from your customer only because your email went into their spam folder.
Using business domain emails reduces the chance of your emails being marked as spam. As your business grows and you begin dealing with hundreds of emails every day, it is extremely important to ensure that your receivers get all of your emails right in their inbox.
The benefits of custom domain emails outweighs the cost
Custom domain emails don’t cost much, and the benefits definitely outweigh the cost. For only a small monthly fee, you get a lot out of it. On the other hand, the drawbacks of using a free email address for business purposes can give rise to many issues, eventually incurring more costs and potential loss of reputation for your company. If you consider how custom email saves you from all these drawbacks, it has even more value for the money.
It’s very easy to get custom domain emails
If you have a website, then getting custom domain emails is super easy. Once the setup is done, you can use your domain emails just like you use your regular personal email account. If you need help with the initial set-up or require some quick training, you can always contact your web design or online marketing agency. WebAlive provides complete set-up and maintenance of custom domain emails. Feel free to contact our experts for getting your custom business emails in no time.
Custom business emails have become an essential part of the online presence of any business. Don’t make the mistake of avoiding setting it upright when your website goes live. The more you delay, the more difficult it will get to move all your communications to the custom email address. Even if your business is small or you are not selling any product online, having a business email tied to your website will provide you with a great return on investment.